Scale your education business to 7+ figures with your freedom and integrity intact.
From the mentor behind your favourite creators.
My journey didn’t start as an entrepreneur. It started in a smoky pub as a jazz musician and in a classroom as an English teacher.
When I started my business, my goal was simple — make a living without losing what I loved.
In 2013, from a dusty café in the Middle East, I started my first education business, StoryLearning, to teach my passion for languages.
I grew that passion project into a $10M business that generates 7-figures in annual profit, needing only 4 days a month of my time.
That freedom allowed me to write books that sold 1.5 million copies, start multiple other 6 and 7-figure businesses, and invest in founders I believe in.
Today, I mentor established education entrepreneurs to grow profitably, teach with integrity, and keep the freedom they started for.
Building a profitable business is the easy part… The hard part is building a life you love.
Too many 6- and 7-figure entrepreneurs get trapped by hustle culture, only to wake up one day trapped in a business they hate.
Building an aligned business means respecting the things you care about:
This is about using your expertise to benefit those who need it, so that as you scale, you build a business you love.
That’s what I’m here to help you with.
With the right strategies, frameworks and mindset, you can design your education business to be simple and highly profitable.
It’s the ability to see the hidden leverage in your business, and it’s how I help entrepreneurs learn in hours or days what took me a decade to master.
The best way to understand this is to see it in action. My free case study breaks down the strategic thinking behind StoryLearning’s growth to a $10M business.
Anyone growing an online education business should seriously check out Olly's stuff!
I've managed to work myself out of the business!
Revenue is up 2X, while I'm working 50% less
At StoryLearning, we’ve been running Black Friday promotions for around 8 years. At the peak, we would make just shy of $500,000 on Black Friday week alone. It was quite something. We experimented with a few different approaches to Black Friday over the years, and so I thought I’d pass on what I’ve learnt. Like […]
Feels like I’m surrounded by people writing books. Friends, mentees, students… Everyone’s at it like rabbits. Heck… Even I’m starting a book in January. (It’s highly classified. Top secret. So don’t even think about asking me about it.) Now, it seems to me that there are two reasons people write books for their business: Obviously […]
In the last few years, I’ve launched 5 separate high-ticket programmes. Now, please guess how many sales calls I’ve done. (In total.) Before I reveal the answer, here’s a quick summary of everything I’ve launched: At StoryLearning: At OllyRichards.co: Prices range from $1,500 to $80,000 and represent multiple millions of dollars in sales. And how […]
My first ever experience of trying to make a high-ticket offer almost put me off for life. Here’s what happened: It was 2015, and I’d just joined Russell Brunson’s Inner Circle. Put $25k that I couldn’t afford on a personal credit card. (That’s how green I was… putting business expenses on a personal credit card!) […]
Welcome, friend. The title of this particular gem: How To Rescue a Dying Course Business – What’s Changing In The Era Of AI & How To Build Back Stronger If this made your ears prick up, you’re likely staring at some rather depressing numbers in your dashboard: If I had to guess, you’re probably working harder […]
You know, a tiny little language course took me just 6 weeks to build and scared me half to death to launch. But here’s the mad thing… The emails I wrote for that launch 12 years ago – sitting up at 2am, eating digestive biscuits and wondering if anyone would actually buy – many of […]
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